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Superior Racing: From Bayfield to the Finish Line

Dual Campaign: Big Lake & Big Leagues

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At Superior Charters, sailing is more than a business—it’s a way of life. That same passion drives Superior Racing, a high-energy initiative led by one of our owners and his sons, who campaign both a J/70 on the national circuit and a J/125 right here on the Great Lakes. 

Representing the Apostle Islands Station of the Wayzata Yacht Club, Superior Racing brings visibility to the vibrant sailing community in Bayfield, Wisconsin, and showcases the beauty, challenge, and potential of sailing in the Apostle Islands. 

J/70 National One-Design Racing

The Superior Racing team competes in top-tier J/70 regattas across the U.S., racing against some of the best sailors in the country. These events provide a platform to represent Bayfield on the national stage and promote the Apostle Islands as a world-class sailing destination.

 

a man flying through the air while riding a jet ski in the water
a group of people riding on the back of a boat

J/125 Great Lakes Offshore Racing

Closer to home, the team races their high-performance J/125 in premier offshore and point-to-point events throughout the Great Lakes, including races on Lake Superior, Lake Michigan, and Lake Huron. This larger, offshore-capable boat allows the team to compete in distance races while connecting with the Great Lakes sailing community—and showcasing the raw power and beauty of Lake Superior. 

a boat on a body of water

Why it Matters

Superior Racing’s dual racing efforts offer more than just trophies and tactics—they tell a story of family, community, and regional pride.

  • Promotes Bayfield & Apostle Islands sailing to broader audiences 
  • Builds awareness of the vibrant racing scene on Lake Superior and throughout the Great Lakes 
  • Creates opportunities for youth and local sailors to get inspired by high-level racing 
  • Strengthens the link between cruising and racing cultures in the region 

Join the Journey

As part of the Superior Charters family, Superior Racing reflects our belief that sailing should be fun, fast, and full of purpose—whether you’re cruising through the Apostle Islands or charging toward the finish line in a regatta. 

Follow the team’s progress, race updates, and behind-the-scenes action as they race to share Bayfield’s sailing spirit with the world. 

Come sail with us. Explore. Compete. Connect. Welcome to Superior Racing. 

Get Involved: Experience Racing Firsthand

In addition to our national and offshore campaigns, Superior Charters also participates in mid-distance racing with the Apostle Islands Station of the Wayzata Yacht Club by sponsoring two C&C30 One Design sailboats. These performance boats race on holiday weekends—a fantastic opportunity for small boat sailors looking to step into larger keelboat racing, and for cruising sailors interested in learning the fundamentals of racing. These events are fun, friendly, and a perfect introduction to performance sailing in the Apostle Islands. Whether you’re looking to trim sails, call tactics, or just ride along and learn, we welcome curious sailors aboard. 

Want to Join a Race Crew? 

We’re always excited to introduce new sailors to the racing scene in Bayfield.

Email us at sail@superiorcharters.com to express interest in crewing for an upcoming C&C30 event.

Come sail with us. Learn the ropes. Feel the rush of racing in the Apostle Islands. 

a blue boat on a body of water